VOLUME XI-ISSUE-VIII-AUGUST-2020-SP
1. Talent Management _ The Need Of The Hour Corporate sector BPO
Dr. Mrs. Lydia H Swamy, Binitha.R; Nirmala College for Women, CBE
Page No:1-10
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00721
2. Application of Modern Management Thoughts DIGITAL MARKETING
Dr.Lydia.H.Swamy, D.VINITH; Nirmala College for Women, Red fields, Coimbatore
Page No:11-18
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00722
3. STUDENTS PERCEPTION OF E-LEARNING – A STUDY ON ARTS AND SCIENCE COLLEGE STUDENTS IN COIMBATORE DISTRICT
Mrs.G.Nagamuthu, Ms.V.Devipriya, Mrs.M.Deivamani; PSGRKCW
Mrs.S.kalaivani; Sri Ramalinga Sowdambigai College of Science&Commerce
Page No:19-32
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00723
4. A study on Quality Management System (QMS) Certification, Impacts and Challenges for MSME Manufacturing Industries
R.Prabu Ananth; 117, Pankaja Mill Road, Ramananthapuram, Coimbatore-641045
Dr.M.Uma Maheswari; Dr.SNS Rajalakshmi College of Arts & Science, Saravanampatti, Coimbatore-641049
Page No:33-38
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00724
5. A Revisit on Employee engagement
Amirtham.PL Dr. Satheesh Kumar.T; Wisdom school of management, Pollachi,Coimbatore 642107
Page No:39-46
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00725
6. A STUDY ON PROBLEMS AND CHALLENGES FACED BY ENTREPRENERURS
B.Agilandeswari, R.SanjuVikashini; PSGR Krishnammal College For Women, Peelamedu, Coimbatore.
Page No:47-53
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00726
7. A DESCRIPTIVE STUDY ON EMPLOYEE ENGAGEMENT AND MOTIVATION IN ORGANISATION
C. Balaji Viswanath, Adhan.A.R, Chandran.S; Sri Krishna Arts And Science Collage
Page No:54-60
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00727
8. Employee Engagement And General Investigation Of Dynamics Affecting The Attrition In Cement Industry -Ariyalur District
D.Vijay Amirtharaj, Dr.B.Vimala; Annamalai University
Page No:61-81
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00728
9. A STUDY ON CUSTOMER SATISFACTION TOWARDS THE SERVICES PROVIDED BY MSA SHIPPING PVT LTD, TUTICORIN
DrK.Latha; Hindusthan College of Arts and Science. Coimbatore-641028.
Page No:82-91
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00729
10. DETERMINANTS OF HOME-BASED WOMEN WORKERS IN COIMBATORE CITY: AN EXPLANATORY STUDY
Dr. G Jayanthi, Baranipriya A, Sreeanandan; PSG College of Arts & Science, Coimbatore
Page No:92-101
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00730
DOMESTIC WORKERS IN KOTTAYAM DISTRICT, KERALA
Dr. G Jayanthi, Sreeanandan, Baranipriya A; PSG College of Arts & Science, Coimbatore
Page No:102-110
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00731
12. THE EFFECT OF TRAINING ON WORKER’S PERFORMANCE IN AN ORGANIZATION
Dr. G.Alex Rajesh; CMS Institute of Management Studies, Coimbatore, Tamil Nadu
P. AnushaPrabha; Nehru College of Management, Nehru Gardens,ThirumalayamPaalayam, Coimbatore, Tamil Nadu
Page No:111-116
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00732
13. A Conceptual study on Managerial Grid Approach
Dr.K.Vidyakala, P.Jayapradha; PSGR Krishnammal College for Women, Coimbatore
Page No:117-122
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00733
14. A study on needs and importance of Inbound Marketing
Dr. K. Ramasamy, Mr. G. S. Bharadhan, Mr. T. Dharanishvaran; Sri Krishna Arts and Science College, Coimbatore-641008
Page No:123-131
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00734
15. PERFORMANCE OF NBFCS IN INDIA: A COMPARATIVE FINANCIAL ANALYSIS
Dr. S. Usha, Arockya Divya S F; University of Madras, Chennai – 600 005
Page No:132-144
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00735
16. Basel III: Implementation and its Implications on Indian Banks
Dr. T.Arockia Sagayaraj; G.R.Damodaran Institute of Management, Coimbatore
Ms. V.Akalya; PSGR Krishnammal College for Women
Page No:145-153
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00736
GENERAL PUBLIC IN THE COIMBATORE CITY
Dr.(Mrs.) S.GEETHA, T.HEMALATHA, K. DHIVYA BHARATHI; PSGR Krishnammal College for Women, Peelamedu, Coimbatore, India.
Page No:154-168
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00737
18. Influence of Risk Attitude and Behavioural Factors on Investment Decision Making among Investors in Coimbatore
Dr.A.Pankajam; Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore-43
Page No:169-180
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00738
19. EMPLOYEE ENGAGEMENT
DR.G. MANOKARAN, MISS.A. MAHILARASI.; WISDOM SCHOOL OF MANAGEMENT
Page No:181-186
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00739
20. EXPORT SPECIALIZATION AND PERFORMANCE IN TEXTILE INDUSTRY
Dr.G.Chandrasekaran, Ramya .C; Chikkanna Government Arts College, Tirupur – 641602, Tamilnadu, India
Page No:187-192
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00740
21. The Distinctiveness ofWork Engagement and Workaholism among Service industry Employees
Dr.J.Deepa, Dr.M.Jayamala; PSGR Krishnammal College for Women , Coimbatore- 4
Page No:193-197
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00741
22. Digital Transformation and Business Models
Dr.K.Nithya Kala, Dr.K.Vidyakala; PSGR Krishnammal College for Women, Coimbatore-641004
Page No:198-201
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00742
23. HISTORY OF AIRCEL
Dr.k.Ramasamy, M.kamalakannan, S.Shylendra raja; Sri Krishna Arts and science college,Coimbatore.
Page No:202-217
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00743
24. IMPACT OF JOB INVOLVEMENT ON ORGANIZATIONAL PERFORMANCE AMONG THE EMPLOYEES OF AUTOMOBILE INDUSTRIES
Dr.K.Saravanan; Annamalai University
Page No:218-230
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00744
25. A CONCEPTUAL STUDY ON CAREER STRATEGIES ADOPTED BY WOMEN LEADERS TO OVERCOME THEIR BARRIERS
Dr. K.Vidyakala, Dr. K. Nithyakala; PSGR Krishnammal College for Women, Coimbatore, Tamil Nadu, India
Page No:231-237
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00745
26. A COMPARATIVE STUDY ON THE IMPACT OF INDIAN STOCK MARKET WITH INTERNATIONAL STOCK MARKET
Dr.M.Theivanayaki, Dr.M.Ganeshwari, S.Akalya, S. Haarishmitha; PSGR Krishnammal College for Women
Page No:238-244
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00746
27. EMOTIONAL TARGETING ON PRODUCT PURCHASE WITH VARYING DIMENSIONS- WITH SPECIAL REFERENCE TO JEWELLERY
Dr.M. Vidya, Mr. M. Stephen raj, Mr.S.K. Manoj; Sri Krishna Arts and Science College
Page No:245-251
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00747
28. IMPACT OF CELEBRITY ENDORSEMENT AND THEIR EFFECTIVENESS IN ADVERTISEMENTS IN JEWELRY RETAIL STORES –
COIMBATORE CITY
Dr.M.PARAMESWARI, KEERTHANA.S; HINDUSTHAN COLLEGE OF ARTS AND SCIENCE, COIMBATORE
Page No:252-258
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00748
29. Human Resource Practices in Nilgiris Supermarket in Coimbatore District: A Study
Dr.P.Selvamani, Ms.V.Deepika, Ms.D.VishnuPriya; Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu State
Page No:259-266
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00749
30. SWAYAM – Digital Learning Case for the Millennial Generation
Dr.S.Pavithra; Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, Tamil Nadu
Page No:267-271
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00750
31. A STUDY ON MARKETING MIX IN GREEN PRODUCTS
Dr.S.RAMKUMAR; Hindustan College of Arts and Science, Coimbatore
K.SATHIYA PRIYA, R.AISHWARYA; PSGR Krishnammal College for Women, Coimbatore
Page No:272-294
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00751
32. MICROFINANCE – A TOOL FOR SOCIO–ECONOMIC DEVELOPMENT IN RURAL INDIA
M.JANANI; Government Arts College, Coimbatore.
Page No:295-303
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00752
33. TEACHING SKILLS FOR THE 21st CENTURY INDIAN SCHOOL TEACHERS
Jyotsna, Dr.N .Pakutharivu; Hindustan College of Arts & Science, Coimbatore-641028
Page No:304-309
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00753
Special reference with Theni district, Tamil Nadu State
MrKoushik, Dr. Prakash; Hindustan College, affiliated to Bharathiar University
Page No:310-314
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00754
35. ATTRITION MANAGEMENT
M.Nisa; Bharathiar University PG Extension and Research Centre, Erode
Page No:315-319
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00755
36. PERCEPTION OF BANKERS TOWARDS EDUCATIONAL LOAN IN COIMBATORE CITY
M.Vaishnavi; PSGR Krishnammal College for Women, Coimbatore
Page No:320-328
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00756
REFERENCE TO KGISL AND CHILL SEZ PARK
Mrs.D.Mythili, Ms. D.Haripriya, Ms.N.Kanishiya; PSGR Krishnammal College for Women
Page No:329-339
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00757
38. RETAIL MANAGEMENT AND MARKETING STRATEGY USED BY OPPO MOBILES WITH SPECIAL REFERENCE TO COIMBATORE
MRS.S.MAHALAKSHMI, K.DARSHAN, J.JAYASURYA; SRI KRISHNA ARTS AND SCIENCE COLLEGE, COIMBATORE
Page No:340-357
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00758
39. Adoption of Online Shopping by Millennials – Exploring the factors
Ms. Sumanam T R; Dr.JMC, Thrissur, Kerala
Dr. T. Satheesh Kumar; Wisdom School of Management, Pollachi, Tamil Nadu
Page No:358-365
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00759
40. A STUDY ON SUPPLY CHAIN MANAGEMENT PRACTICES AND SUPPLY CHAIN PERFORMANCE EFFECTIVENESS OF KNITTED
GARMENTS UNITS IN TIRUPPUR DISTRICT
Dr.M.Kowsalya; Dr. N. G. P. Arts and Science College, Coimbatore
Dr.M.Vanishre; Government Arts College, Coimbatore
Page No:429-437
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00760
41. AN EMPHIRICAL STUDY ON RECENT DIGITAL INNOVATION AND ITS GROWTH IMPACT BY DIGITALMARKETING SUPPORT
Page No:374-384
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00761
42. EXPORTERS PREFERENCE TOWARDS MARITIME CONTAINERS IN TIRUPUR
R.JAYALAKSHMI, Dr.C.AMIRTHA RANI; Chikkanna Government Arts College, Tirupur 641602, Tamilnadu, India
Page No:385-390
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00762
43. FACTORS INFLUENCING THE PERCEPTION OF TOURIST WITH SPECIAL REFERENCE TO MADURAI
S.Santhini, Dr.M.S.Loganathan; Hindusthan College of Arts and Science, Coimbatore
Page No:391-394
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00763
44. ANTECEDENTS OF PSYCHOLOGICAL CONTRACT – AN EMPIRICAL STUDY
SamruthiRanjith, Dr.D. M. Navarasu; Hindusthan Institute of Technology, Coimbatore – India
Page No:395-403
DOI:10.0001865.Aut Aut.2020.V11I8.463782.00764
45. AI IN MARKETING IN REFERENCE OF INDIAN MARKET: ARTIFICIAL INTELLIGENCE AND ITS APPLICATION IN MARKETING
Mrs.M.SHARMILA DEVI; Sri S.Ramasamy Naidu Memorial College, Sattur Virudhunagar district.
Page No:404-411