VOLUME XI ISSUE VIII AUGUST-2020-SP

   

1. Talent Management _ The Need Of The Hour Corporate sector BPO
    Dr. Mrs. Lydia H Swamy, Binitha.R; Nirmala College for Women, CBE
    Page No:1-10

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00721

 

2. Application of Modern Management Thoughts DIGITAL MARKETING
    Dr.Lydia.H.Swamy, D.VINITH; Nirmala College for Women, Red fields, Coimbatore
    Page No:11-18

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00722

 

3. STUDENTS PERCEPTION OF E-LEARNING – A STUDY ON ARTS AND SCIENCE COLLEGE STUDENTS IN COIMBATORE DISTRICT
    Mrs.G.Nagamuthu, Ms.V.Devipriya, Mrs.M.Deivamani; PSGRKCW
    Mrs.S.kalaivani; Sri Ramalinga Sowdambigai College of Science&Commerce
    Page No:19-32

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00723

 

4. A study on Quality Management System (QMS) Certification, Impacts and Challenges for MSME Manufacturing Industries
    R.Prabu Ananth; 117, Pankaja Mill Road, Ramananthapuram, Coimbatore-641045
    Dr.M.Uma Maheswari; Dr.SNS Rajalakshmi College of Arts & Science, Saravanampatti, Coimbatore-641049
    Page No:33-38

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00724

 

5. A Revisit on Employee engagement
    Amirtham.PL Dr. Satheesh Kumar.T; Wisdom school of management, Pollachi,Coimbatore 642107
    Page No:39-46

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00725

 

6. A STUDY ON PROBLEMS AND CHALLENGES FACED BY ENTREPRENERURS
    B.Agilandeswari, R.SanjuVikashini; PSGR Krishnammal College For Women, Peelamedu, Coimbatore.
    Page No:47-53

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00726

 

7. A DESCRIPTIVE STUDY ON EMPLOYEE ENGAGEMENT AND MOTIVATION IN ORGANISATION
    C. Balaji Viswanath, Adhan.A.R, Chandran.S; Sri Krishna Arts And Science Collage
    Page No:54-60

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00727

 

8. Employee Engagement And General Investigation Of Dynamics Affecting The Attrition In Cement Industry -Ariyalur District
    D.Vijay Amirtharaj, Dr.B.Vimala; Annamalai University
    Page No:61-81

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00728

 

9. A STUDY ON CUSTOMER SATISFACTION TOWARDS THE SERVICES PROVIDED BY MSA SHIPPING PVT LTD, TUTICORIN
    DrK.Latha; Hindusthan College of Arts and Science. Coimbatore-641028.
    Page No:82-91

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00729

 

10. DETERMINANTS OF HOME-BASED WOMEN WORKERS IN COIMBATORE CITY: AN EXPLANATORY STUDY
      Dr. G Jayanthi, Baranipriya A, Sreeanandan; PSG College of Arts & Science, Coimbatore
      Page No:92-101

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00730

 

11. A STUDY ON PARENTAL ISSUES AND CHALLENGES TOWARDS CHILDREN’S HIGHER EDUCATION: A SPECIAL REFERENCE TO WOMEN

      DOMESTIC WORKERS IN KOTTAYAM DISTRICT, KERALA
      Dr. G Jayanthi, Sreeanandan, Baranipriya A; PSG College of Arts & Science, Coimbatore
      Page No:102-110

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00731

 

12. THE EFFECT OF TRAINING ON WORKER’S PERFORMANCE IN AN ORGANIZATION
      Dr. G.Alex Rajesh; CMS Institute of Management Studies, Coimbatore, Tamil Nadu
      P. AnushaPrabha; Nehru College of Management, Nehru Gardens,ThirumalayamPaalayam, Coimbatore, Tamil Nadu
      Page No:111-116

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00732

 

13. A Conceptual study on Managerial Grid Approach
      Dr.K.Vidyakala, P.Jayapradha; PSGR Krishnammal College for Women, Coimbatore
      Page No:117-122

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00733

 

14. A study on needs and importance of Inbound Marketing
      Dr. K. Ramasamy, Mr. G. S. Bharadhan, Mr. T. Dharanishvaran; Sri Krishna Arts and Science College, Coimbatore-641008
      Page No:123-131

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00734

 

15. PERFORMANCE OF NBFCS IN INDIA: A COMPARATIVE FINANCIAL ANALYSIS
      Dr. S. Usha, Arockya Divya S F; University of Madras, Chennai – 600 005
      Page No:132-144

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00735

 

16. Basel III: Implementation and its Implications on Indian Banks
      Dr. T.Arockia Sagayaraj; G.R.Damodaran Institute of Management, Coimbatore
      Ms. V.Akalya; PSGR Krishnammal College for Women
      Page No:145-153

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00736

 

17. A STUDY ON THE FACTORS THAT INFLUENCE THE ATTITUDE AND INTENTION TO USE MOBILE PHONE APPLICATIONS AMONG

      GENERAL PUBLIC IN THE COIMBATORE CITY
      Dr.(Mrs.) S.GEETHA, T.HEMALATHA, K. DHIVYA BHARATHI; PSGR Krishnammal College for Women, Peelamedu, Coimbatore, India.
      Page No:154-168

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00737

 

18. Influence of Risk Attitude and Behavioural Factors on Investment Decision Making among Investors in Coimbatore
      Dr.A.Pankajam; Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore-43
      Page No:169-180

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00738

 

19. EMPLOYEE ENGAGEMENT
      DR.G. MANOKARAN, MISS.A. MAHILARASI.; WISDOM SCHOOL OF MANAGEMENT
      Page No:181-186

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00739

 

20. EXPORT SPECIALIZATION AND PERFORMANCE IN TEXTILE INDUSTRY
      Dr.G.Chandrasekaran, Ramya .C; Chikkanna Government Arts College, Tirupur – 641602, Tamilnadu, India
      Page No:187-192

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00740

 

21. The Distinctiveness ofWork Engagement and Workaholism among Service industry Employees
      Dr.J.Deepa, Dr.M.Jayamala; PSGR Krishnammal College for Women , Coimbatore- 4
      Page No:193-197

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00741

 

22. Digital Transformation and Business Models
      Dr.K.Nithya Kala, Dr.K.Vidyakala; PSGR Krishnammal College for Women, Coimbatore-641004
      Page No:198-201

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00742

 

23. HISTORY OF AIRCEL
      Dr.k.Ramasamy, M.kamalakannan, S.Shylendra raja; Sri Krishna Arts and science college,Coimbatore.
      Page No:202-217

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00743

 

24. IMPACT OF JOB INVOLVEMENT ON ORGANIZATIONAL PERFORMANCE AMONG THE EMPLOYEES OF AUTOMOBILE INDUSTRIES
      Dr.K.Saravanan; Annamalai University
      Page No:218-230

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00744

 

25. A CONCEPTUAL STUDY ON CAREER STRATEGIES ADOPTED BY WOMEN LEADERS TO OVERCOME THEIR BARRIERS
      Dr. K.Vidyakala, Dr. K. Nithyakala; PSGR Krishnammal College for Women, Coimbatore, Tamil Nadu, India
      Page No:231-237

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00745

 

26. A COMPARATIVE STUDY ON THE IMPACT OF INDIAN STOCK MARKET WITH INTERNATIONAL STOCK MARKET
      Dr.M.Theivanayaki, Dr.M.Ganeshwari, S.Akalya, S. Haarishmitha; PSGR Krishnammal College for Women
      Page No:238-244

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00746

 

27. EMOTIONAL TARGETING ON PRODUCT PURCHASE WITH VARYING DIMENSIONS- WITH SPECIAL REFERENCE TO JEWELLERY
      Dr.M. Vidya, Mr. M. Stephen raj, Mr.S.K. Manoj; Sri Krishna Arts and Science College
      Page No:245-251

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00747

 

28. IMPACT OF CELEBRITY ENDORSEMENT AND THEIR EFFECTIVENESS IN ADVERTISEMENTS IN JEWELRY RETAIL STORES -

      COIMBATORE CITY
      Dr.M.PARAMESWARI, KEERTHANA.S; HINDUSTHAN COLLEGE OF ARTS AND SCIENCE, COIMBATORE
      Page No:252-258

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00748

 

29. Human Resource Practices in Nilgiris Supermarket in Coimbatore District: A Study
      Dr.P.Selvamani, Ms.V.Deepika, Ms.D.VishnuPriya; Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu State
      Page No:259-266

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00749

 

30. SWAYAM - Digital Learning Case for the Millennial Generation
      Dr.S.Pavithra; Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, Tamil Nadu
      Page No:267-271

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00750

 

31. A STUDY ON MARKETING MIX IN GREEN PRODUCTS
      Dr.S.RAMKUMAR; Hindustan College of Arts and Science, Coimbatore
      K.SATHIYA PRIYA, R.AISHWARYA; PSGR Krishnammal College for Women, Coimbatore
      Page No:272-294

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00751

 

32. MICROFINANCE – A TOOL FOR SOCIO–ECONOMIC DEVELOPMENT IN RURAL INDIA
      M.JANANI; Government Arts College, Coimbatore.
      Page No:295-303

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00752

 

33. TEACHING SKILLS FOR THE 21st CENTURY INDIAN SCHOOL TEACHERS
      Jyotsna, Dr.N .Pakutharivu; Hindustan College of Arts & Science, Coimbatore-641028
      Page No:304-309

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00753

 

34. A study on the promotional methods carried out by the rural agro retailers to influence farmers which results in repeat visits and purchase at their shops:

      Special reference with Theni district, Tamil Nadu State
      MrKoushik, Dr. Prakash; Hindustan College, affiliated to Bharathiar University
      Page No:310-314

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00754

 

35. ATTRITION MANAGEMENT
      M.Nisa; Bharathiar University PG Extension and Research Centre, Erode
      Page No:315-319

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00755

 

36. PERCEPTION OF BANKERS TOWARDS EDUCATIONAL LOAN IN COIMBATORE CITY
      M.Vaishnavi; PSGR Krishnammal College for Women, Coimbatore
      Page No:320-328

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00756

 

37. A STUDY ON IMPACT OF TALENT MANAGEMENT PRACTICES ON ORGANISATIONAL COMMITMENT AMONG IT EMPLOYEES WITH

      REFERENCE TO KGISL AND CHILL SEZ PARK
      Mrs.D.Mythili, Ms. D.Haripriya, Ms.N.Kanishiya; PSGR Krishnammal College for Women
      Page No:329-339

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00757

 

38. RETAIL MANAGEMENT AND MARKETING STRATEGY USED BY OPPO MOBILES WITH SPECIAL REFERENCE TO COIMBATORE
      MRS.S.MAHALAKSHMI, K.DARSHAN, J.JAYASURYA; SRI KRISHNA ARTS AND SCIENCE COLLEGE, COIMBATORE
      Page No:340-357

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00758

 

39. Adoption of Online Shopping by Millennials - Exploring the factors
      Ms. Sumanam T R; Dr.JMC, Thrissur, Kerala
      Dr. T. Satheesh Kumar; Wisdom School of Management, Pollachi, Tamil Nadu
      Page No:358-365

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00759

 

40. A STUDY ON SUPPLY CHAIN MANAGEMENT PRACTICES AND SUPPLY CHAIN PERFORMANCE EFFECTIVENESS OF KNITTED

      GARMENTS UNITS IN TIRUPPUR DISTRICT
      Page No:366-373

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00760

 

41. AN EMPHIRICAL STUDY ON RECENT DIGITAL INNOVATION AND ITS GROWTH IMPACT BY DIGITALMARKETING SUPPORT
      Page No:374-384

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00761

 

42. EXPORTERS PREFERENCE TOWARDS MARITIME CONTAINERS IN TIRUPUR
      R.JAYALAKSHMI, Dr.C.AMIRTHA RANI; Chikkanna Government Arts College, Tirupur 641602, Tamilnadu, India
      Page No:385-390

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00762

 

43. FACTORS INFLUENCING THE PERCEPTION OF TOURIST WITH SPECIAL REFERENCE TO MADURAI
      S.Santhini, Dr.M.S.Loganathan; Hindusthan College of Arts and Science, Coimbatore
      Page No:391-394

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00763

 

44. ANTECEDENTS OF PSYCHOLOGICAL CONTRACT – AN EMPIRICAL STUDY
      SamruthiRanjith, Dr.D. M. Navarasu; Hindusthan Institute of Technology, Coimbatore – India
      Page No:395-403

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00764

 

45. AI IN MARKETING IN REFERENCE OF INDIAN MARKET: ARTIFICIAL INTELLIGENCE AND ITS APPLICATION IN MARKETING
      Mrs.M.SHARMILA DEVI; Sri S.Ramasamy Naidu Memorial College, Sattur Virudhunagar district.
      Page No:404-411

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00765